Hyundai

Hyundai didn’t want just car ads—they wanted culture. We delivered bold, cinematic storytelling that made their brand part of the music scene. As Hyundai’s creative partner for music and culture-driven campaigns, Neofox helps bring their love for movement to life through stories that connect—whether it’s at events, on social media, or beyond.

We didn’t just plan content. We built experiences—from online/offline contests that got fans in the spotlight, to daily highlight edits and aftermovies that captured Sunburn in real time. Winners became creators. Crowds became community.

Hyundai is a part of the party headlined by global icons like Alan Walker, Zedd, Marshmello, Ben Böhmer, Timmy Trumpet, Boris Brejcha, Hugel, Fisher, and Charlotte de Witte. We turned live energy into reels, CGI, aftermovies, vox pops, and recaps

Hyundai’s passion for movement became more than a message—it became moments, stories, and experiences that truly moved people. Simple ideas, real moments, and consistent content helped build a presence that felt both relatable and memorable.

40+ assets later, Hyundai’s passion for movement isn’t just seen—it’s felt.