Bira

Serious beer? Not here. Bira 91 was built on “Make Play”—and we were all in. Neofox turned that promise into bold, colorful campaigns that didn’t just sell pints, but sold a vibe.

We didn’t do typical beer ads. We built a world. Every campaign leaned into Bira’s “Make Play” philosophy—from cheeky, scroll-stopping edits to immersive cultural collaborations. Project video

For anthem films and digital campaigns, we used punchy edits, vibrant color palettes, and the iconic monkey mascot to create a brand that felt alive, youthful, and impossible to ignore.

We also shaped Bira’s voice for events and social experiences—making sure every touchpoint felt like an invitation to play.

We helped Bira 91 stand out in a crowded fridge—by turning beer into culture, and every sip into an experience worth sharing.